Research about Target Audience for Digital Wall-2

The content are copied from the websites (as research ref.)


After researching about the target audience, I found, most articles only mention the problems of transportation is busy, crowded...hard to find what users' needs. Here are some links.

Olympic Tourism Needs Good Intelligence

• London can win Olympic Gold medal in tourism, says 2012 Games chief
  Mr Mills said London's passion for sport in combination with its famous landmarks and other tourism attractions, will help to benefit the tourism industry in significant ways.
• For further information please contact the London 2012 Press office on + 44 (0) 20 7093 5100 or visit our website at http://www.london2012.com/

China Corner Forum: Olympic Competition Venues in Beijing(2)

• 3 tourist destination in 2007. The Olympic bump is expected to draw 550000 foreignrs ... is that many foreigners complain 'so many people don't speak English. ... (Language is an issue for Beijing Olympic tourists)
  

Reactions: Olympic headaches

• Transportation and weather top the list
• Crowded trains and buses, potential torrential downpours, snooty Aussies and even bomb threats. As the 2000 Olympics in Sydney, Australia draw near, CNNSI.com users were asked what they thought were the biggest headaches facing organizers. A sample of the responses we received follows:
• When it comes to anticipated Olympic headaches, the one the locals fear is transport. A travel tip: plan back-up routes to your destination. For example, instead of catching the train to the main Olympic Park terminus, consider going to Concord West and walking the 1.6 km (20-30 minutes) to the venues. Andrea Shead, Sydney, Australia
• As an Aussie, and one that lives between the cycling and beach volleyball venues, I would have to say that the traffic chaos will be incredible. After all, every Sydneysider (who has to work during the Olympics) knows it isn't practical to leave their car at home and catch a train to work. You might not get there till lunch and then, of course, let's think of the accessibility of our visitors when visiting some of our larger commercial areas. Donna, Sydney, Australia
• The biggest headache for the organizers of the Olympics will be the control of information. They are trying to stop people from posting up-to-date results, interviews, images, movies etc. on their Web sites, but they will find out that information, even about "the people's games," is uncontrollable in the internet age. And that is a good thing. Jan Visser, The Netherlands
• 1. Strikes by major trade unions could cause problems. The public transit drivers and conductors, mail personnel, telephone, garbage haulers, fuel tanker drivers, etc., all have the nasty habit of calling strikes for pay raises at the worst possible times. They love Christmas because they always get results.John-Eric Beckman, Atlanta, Ga.
• FEEDBACK WELCOME! The organisers of the Sydney Olympic and Paralympic Games welcome your comments and feedback about events, venues, transport, staff or accessible facilities. Please contact the Access Hot Desk with your comments. Phone: (02) 9714 7886 Fax: (02) 9714 7922 TTY: (02) 9714 7821 Email: jenny_pannell@oca.nsw.gov.au

China tourism: Winning ways?

• Tourist overload?

Indeed, the problems are already so acute that observers have even begun to question how many overseas visitors are actually planning to go and swelter in Beijing next summer. China is not alone: a recent report on London’s 2012 Olympics warned that it may actually deter tourists, as they try to avoid the crowds and overcharging.

Even if foreign visitors stay away from Beijing, however, hordes of mainland Chinese will certainly head to the capital to take part in the Games. Altogether some 2m Chinese visitors are expected, to add to the 500,000 foreigners. Again, this will add to the existing boom in China’s domestic tourism industry, as disposable incomes rise and government restrictions relax. Domestic tourism already accounts for 90% of China’s tourist traffic and contributes 70% of total revenue. The government has been working to boost these figures, not least by introducing in 1999 three ‘golden week’ holidays for Spring Festival, Labour Day and National Day.

In a worrying precedent for the Olympics, these Golden Weeks have created more problems than they solved, straining the transport system and driving away overseas visitors. In the meantime, Chinese tourists have gained a reputation for themselves as vulgar, impolite and undisciplined. The authorities are so concerned that they have launched an education campaign to foster good behaviour during the Olympic Games. But whether the improvement in politeness will be enough to compensate for high prices and overcrowding remains to be seen.

Athens 2004 Olympic and Paralympic Games Launch Pad

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