Who: multiuser
Why: to interact with customers/visitors, to have fun, brand awareness
Where: Buenos Aires Rural Expo 07
Technology: projection
Positives: looks nice visually, it's fun,
Negatives: getting bored very quickly (just grabing bottles), you need to be in line, just walk through
I relation to our project:
- to advertise - use a game via brand awareness, not typical like-print ads
- aducation
- landscape background for the game - would help to the underground disconnection from overground
This example shows Coca Cola used the Interactive Wall as a commercial way.
So, I am thinking, if we "will" (i am not sure now) include the AD idea in our digital wall, we can not only just put AD for sponsors, the content of interaction can be a game, for ex., this project want to convery: Visitors also participated at the Interactive Wall with a game in which participants lost drops of sweat as their shadow advanced along the wall. They recovered their body liquids by “drinking” - that is, standing in front of the products displayed on the wall. (Personally, the design of the interface is not so interesting, just the content inspired me...)
As I remember, some drinks companies, especially for after exercise, always try to buy the best postion to put AD in the olympic stadium. Now they can choose to put AD on the digital wall. The content can be designed in a metaphor way, so, when users play with the game, actually the game is AD and contains the slogan or some special meaning the sponsor preferred.
Or, even it's not for AD or sponsors, we can design the interactive game content to convery some "Green Issue" (for ex.: global warming... when user plays, they can be aware of the idea at the same time.)
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cut the description of this project:
September 2007 – Buenos Aires, Argentina
The annual Buenos Aires Rural Expo is one of the most important agricultural trade shows in Argentina. Coca-Cola had a booth again this year, and the booth was particularly popular thanks to the SIA Interactive solutions.
First, SIA set up a microcinema that showed a video created by Coca-Cola especially for the event.
Visitors also participated at the Interactive Wall with a game in which participants lost drops of sweat as their shadow advanced along the wall. They recovered their body liquids by “drinking” - that is, standing in front of the products displayed on the wall.
As always, the Coca-Cola booth had long lines of people waiting their turn to play. Some finished playing and returned to the end of the line to get a chance to play again.
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